When deciding where to focus your PPC budget first, start with the campaigns that already show strong intent and conversion potential. Prioritize high-performing search keywords and ad groups that align closely with your goals from 10 Ways to Maximize Your PPC Strategy. These areas typically deliver better ROI because they target users who are actively searching for your solution. Next, allocate budget to testing high-intent but underexplored keywords to uncover new opportunities. Finally, scale gradually based on performance data to ensure your PPC spend is both efficient and profitable.